On Page SEO[Search Engine Optimization]
Table Of Contents
What is On-Page SEO?
- Importance
- What are the On-Page ranking factors?
- Proper insights about On-Page SEO
- Best tricks and practices
What is On-Page SEO?
On-Page SEO
is basically a practice of optimizing individual web pages to rank higher on
the search engine results pages. This signifies that you will be optimizing
both content and the corresponding HTML source code and the best part about
this it generates effective traffic on to your website. The stats related to
On-Page SEO, in 2019 Google accounted for close to 75 % of all search traffic 67
of all click goes to the top five organic search results, 93 % of Google
traffic is based on HTTP site, 36 % of professionalist think title tags are more
important and 42 % of ACO practices are carried out by internal and external
links.
Importance:
Internet
marketing has grown to its peaks in recent days and most of them have shifted
their focus from social media email marketing into SEO practices having an SEO
them in your organization has become necessity rather than a requirement. Some
people think SEO is dead but reality is different SEO is more active and also
lot lately until you optimize your content present on the page you cannot push
it to appear on the search engine result pages. The more your website rank
higher the more is the traffic and also the sales also with an estimate of 46
billion reaches across the globe Digital Marketing is sliding towards
programmatic advertising and more than 85 % of ads would be automated this
means time management is sorted and also less workforce. So, in order to your
website look appealing and wonderful On-Page SEO is required.
What Are The On-Page Ranking Factors?
No matter
how good your content is it wouldn’t drag higher if you don’t include the SEO
techniques. Ranking your website on SERP is the task in hand, lets dive in
further to understand the factors that influences the On-Page ranking;
Title tags –
Title tags contributes a lot to your ranking on the SERP’s. A Title tags is
basically an HTML element that simply specifies the title of your website. It
is always that text displays on the SERP which is applicable header, SO what
the points that having the Title tags;
- Why Title
Tags?
Title Tags
are the first impression of your organization, It is way of viewers looks at
your website majorly title tags are used in SERP this is because the audience
can view your content on the Search Engines also it is used in web browsers to
save your content for getting more results related to the keyword that you are
using and also social media network. It gives you the proper recognition in the
social network. Always makes sure that you have the title tags lens check don’t
over add the keyword in the SEO title and always have unique title do not try
to copy anybody’s title or do not implement the same which is worked for your
competitors. Add important keyword at the beginning of the title and branding
your bussness is very much important and always add your company’s name or your
organization name at the end of the title.
- Headers
Headers are
used to dive more attention to the topic that you will be discussing. So, this
are use to highlight particular topic.
- Page Content
Creating a
very impressive content and adding out-of-the-box ideas to improvising your
website is definitely going to help the audience know about your bussness and
the quality of content you create. Linking another article or website is going
to benefit you as well as the external posts. So, even backlink drives a quite
a lot of traffic on to your website and internal and external links also help
your page to rank higher. So, it is necessary to create content that has your
keyword included and also try to include them where ever you can but do not
over do and stuff your keyword. Add relevant keyword and images to include the
keyword in the alt text. Also try to use sample template or any of your
articles that you’re writing you should contain minimum 300 - 1200 words in the
articles. And also try to use more images in the content a minimum of 3 - 10
images can be added. Highlighting the sub headings is must try to make it more
attentive and grasping. An interest linking is must so add corresponding
internal and external link to your content sort out your content and try to
make a table out of it as it dries more attention of your viewers. So, this was
about the three influence factors that improves the On-Page SEO factors.
Proper insights about On-Page SEO:
- Research
Before
building your content try to analyze and build a storyline of what you want to
convey then categories them into a genuine manner and elaborate them look at
how that are ranking on a SERP have pitched in their content and try to
implement them in a better way. Add relevant images and know what images to add
where drop a usage of keyword is also pretty important. So, don’t try to stuff
your keyword until you want to use shortcuts like Black Hat SEO for making your
website rank. So, research a lot about the stats that justify whatever you’re
working on.
- Keyword Analysis
The building
blocks for your content So the more you focus on your keyword the more content
you can add and more involving the website would be. So, search on Google for
search synonyms so as you can concentrate on the synonyms of your keywords also
and do ads just it keywords the more you can get all the keywords under the
single roof the more you can rank on these keywords. So, on the whole having
On-Page SEO can help you promote your products as well as be socially active on
platforms like Facebook, Instagram, Twitter, Linkedin and so on.
Best tricks
So On-Page
SEO is bit tricky and lot of attention. So, having some idea about a few easy
ways will definitely be your savior;
- Breadcrumbs
Breadcrumbs
are the link that help you in tracking the path from page that the users use
currently viewing. These are the ones that appears near the top of the page and
reflects the structure of your website. So, why do you need breadcrumbs? Why is
at important? And how do these affect SEO. So, Breadcrumbs helps users not only
trace their path but also help them giving similar pages. These helps in
minimizing the negative factors that decrease the bounce rate of your website.
It helps the users that understand the layout enables them to scan through your
website and helps providing better understanding of your content. So, how to
use breadcrumbs to improves On-Page SEO? Make use of breadcrumbs only when they
are necessary place them at the top of your webpage and always start from the
home page and proceed further with the consecutive pages. Try not to link to
the current page and style them to make them look appealing but not the center
of attraction your breadcrumbs are the secondary navigation so they should
never be placed in the primary navigation and do in fluid full navigation path
in your breadcrumbs. Tipping a level that confuses the users So don’t try to do
that, do not try to use breadcrumbs in the title. As drives more attention and
people can gets confused.
- Meta Description
A Meta
Description is an HTML tags this holds an overview of what you want to convey
to your customers or prospects.
- Images And Alt
Text
As far as
your content matters corresponding images is also tends to drive more traffic
to your website more specifically adds keywords in the alt tags. This will help
your images rank on the search engines and all tags is very essential in the
name of an images. All images should use appropriate alt tags for the images
not only all tags goods for search engines but they are also good for
accessibility and also use – between the words that you are going to be adding
on to be your alt tags try to reduce usage often underscore.
Best Practices
Add your focus keyword always in the beginning.
- Always have a unique title and the description.
- Try to include the keyword in the URLs.
- Optimize your sheet loading speed.
- Have corresponding inbound and outbound links.