What is SEO And SEO Tutorial 2021
Table Of Contents
§ What is Search Engine Optimization?
§ Why do you need Search Engine Optimization?
§ Myths about SEO
§ History of SEO
§ Types of SEO
· White Hat SEO
· Black Hat SEO
· On-page SEO
· Off-page SEO
· Technical SEO
§ How Does Search Engine Works?
· Crawling
· Indexing
· Ranking
§ Tactics And Methods
· Good User Experience
· Content Creation
· Keyword Research
· Content Marketing
· Create a Lot Of Backlinks
§ How To Optimize Keywords?
§ Title Optimization
· Always Use Unique Titles
· Prioritize Your Keywords
· Branding
§ SEO Tools
· Ahrefs
· SEO Rush
· KW Finder or SEO Keyword Tool
· MOZ
· Google Search Console
· SEO Spider
· Boo Rank
· Google Trends
§ Guidelines
What is Search Engine Optimization?
Search Engine Optimization which is often called as SEO basically a process of increasing the quality of your website traffic the major search engine like Google, Yahoo all have primary search results. Here the web pages are displayed and ranked based on what the search engine select as the most relevant in accordance with the context SEO helps a website achieve a better ranking on search engine result pages that is a CRP. When prospect search for a particular keyword related tso your product or services thus this increases the quality and the quantity of traffic on your website through organic results.
Why do you need Search Engine Optimization?
Well SEO is one of the top digital marketing
channels used to generate traffic on your website. This marketing channel is
also very important because, it is not only the search engines but it is also
about having a good SEO which improves the user experience and eventually the
website traffic. So, what does it have to do with your bussness? Imagine you
have your own company and you’re just surfing through the internet what could
be the best way to increase the traffic on your website the simple answer this would
be SEO. Almost all websites need optimization in order to rank on Google or CRP
be this search engine result pages in short if I have to say about SEO I would
say that you need SEO services because it helps send the right signals to
search engines and also push websites up the list search the results which
helps in ranking in the first spot. Well lots and lots of people search for
things that traffic can be extremely powerful for a bussness not only because
there’s lot of traffic but also there’s lot of very specific and intended
traffic directly towards the website. Now what exactly do you think works for
driving traffic from search engines, Why search engines are very important?
People are searching for any manner of things directly related with your
bussness beyond that your prospects are also searching for all kinds of things
that are loosely related to your bussness these represents even more
opportunities to connect to those folks and helps answer their queries solve
the problems and becomes the trusted resources for them regardless of what
search engines you use search results are constantly changing in recent days.
So google particularly updated lot of thing surrounding how they rank websites
by way of lots of different animals names recently and a lots of easiest and
cheapest way to get your pages to rank in search results have become extremely
risky in recent days. So how does it works? How google determines which pages
to return and responds to what people search for how do you get all these valuable
traffic to your websites. If I have to say google algorithms is extremely
complex, I will share some views about anything that is related to Google
algorithms, So you can dive deeper into how google ranks its sites at the end
of each section. Google is looking for pages high quality relevant information
about the searches query, So they determine relevance by crawling your
website’s content and evaluating weather that content is relevant what that
person is looking for mostly based on the keywords it contains also talking
about the quality it is determined by the number of means and also the quality
of your websites that linked your page and the whole site as well. Now
surprisingly additional number of elements are being weighed by Google’s
algorithms to determine where your site will dry this basically depends upon
how to engage with your site how long they served for what action they perform
and so many others things actually played vital role in shipping your websites
traffic and also there is another factor the speed of your site how long does
the loading speed take and is-it mobile friendly and how much unique content
you possess if its low value content or its duplicate content and so many other
things. So, there are mainly hundreds of ranking others factors that affect the
Google algorithms considering the fact that you get the response searches and
also they’re constantly being updated and refined by this process surprisingly
it don’t have to be search engine scholar to rank for valuable term in search
results will walk you through the proven repeatable and best practices for
optimizing websites for search that can help you drive traffic to your website
so this was about why you need search engine optimization for your website.
Myths about SEO
· The famous myth is Optimizing google but the reality is it’s not.
More platform like Yahoo, Bing is depends up on your bussness. So on SEO is not
noly optimizing google.
· Another myth is pay for traffic to attain videos this process is
called black hat in digital marketing it’s not about only SEO.
So this were few myths about SEO
History of SEO
Search Engine Optimization is considered as
Millennial it is believed that SEO was first born in the year 1991 during the
span is when the world’s first website was also launched that is www that is
world wide web this led to the launch of many websites that crowded the
internet.
SEO very much revolves around Google today.
So, however the practices that we have know as SEO actually predates the
world’s most popular search engine which was co-founded by Larry Page and
Sergey Brin but although when I say it was first started in the year 1991 the
story of SEO officially began a bit later around 1997.
So there are few series of event that would
justify the evolution of SEO.
· 1993 : Search engine Exide was launched first by the Stanford’s students. June 1993 : Worldwide Wonderer was launched.
· 1994 : Yahoo, Vista, Lycos search engines were created.
· 1995 : Look Smart, Exite, Altavista were created.
· 1996 : Backrub
· 1997 : Launch of Google and MSN Search engine was built
And now we know the SEO and Google stands. So
Google is the search engine where you can find everything now even a small
piece of information that you need or you want to know something you can just
google it and you’ll have the information right away but back then it wasn’t
that case but then as google was launched everything changed. So, this is when
a CEO had a major twist in the field of Digital Marketing,
So this was about the history of Digital
Marketing.
Types of SEO
Talking about the SEO’s we have the wide
range in use of few notable among them are White hat SEO, Black Hat SEO, Grey
Hat SEO.
Let’s understand each of them in details and
also there are few techniques which also come under the types. So, these are
not exactly considered as type but yeah we call it techniques which is On-page
SEO, Off-page SEO and Technical SEO. Now let’s start discussing about it…
SEO is something which is actually used to
increase the organic traffic on to your website from search engines. Using the
right type of SEO you’ll be able to achieve this mighty goal.
So, White hat SEO is also called as Ethical
SEO. It is most widely used practice for publishing quality content on the
website and restructuring the links and many more. Now talking about the exact
definition of White hat SEO this White hat SEO utilizes the techniques and methods
to improve the search engine rankings of a websites which don’t run afoul of
search engines mainly the Google guidelines. It also focuses on audience oppose
to a search engines and people looking for a long term investment on their
websites rely on White hat techniques.
Black hat SEO includes certain practices
focus on finding loopholes in Google’s algorithm for ranking a particular pages
higher on search engine result pages. So, if I to compare Black hat SEO and
White hat SEO the Black hat SEO is dead opposite to the White hat SEO. By this
I mean to say that the practices followed by the Black hat SEO is totally
against the guidelines provided by the Google and its algorithms. Talking about
the techniques that it includes or we have spam links, keywords stuffing,
cloaking, hidden text and links.
So, spam links are nothing but linking your blogs or over linking your content and keyword stuffing is something that required if you are going to write an article off closed to 5,000 and 6,000 words and you are not able to being add your keyword at particular place you stuff those keywords at some points so that is gives up heads up to you telling that SEO is good. Cloaking is techniques in which content presented to the search engines spider is different from that present to the user browsers this is done by delivering the content based on the IP address of the user agent HTTP header of the user requesting page. Hidden text is something invisible or unreadable. So, the hidden text is mostly achieved by setting the font of color to the same color as a background and rendering the text invisible unless the user highlights it, okey. Its can serves several purposes. So, using Black hat SEO you can do these. So, you can link any of your videos of blocks to any of the platform that you’re going to be working on so using these techniques you can make your content appear on the SERP which is going to generate more traffic to your website and also your get good leads out of it.
Now the next one I have on the list is Grey
hat SEO. Generally if I say types of SEO we make use of Black hat or White hat,
but also sometimes we make use of Grey hat as well so what exactly is a scree
head as you defining a scree hat SEO is little tough but I’ve put across them
in certain way that it could help you understand what exactly it stands for.
Grey hat is not something that is between the Black hat and the White hat it’s much
different from what people say.
Here in this case it is a practice of using
legal methods that helps in improving website traffic these are also refer to
as devious which could one day turn into a Black hat. Also this falls somewhere
in the middle as these tactics and techniques are not specifically presents in
Google’s guidelines. So, this is about the present of SEO that present in the
market right now.
We have again some types that are On-page
SEO, Off-page SEO and Technical SEO.
On-page SEO – This relates to the content
that is present on the web page. All On-page activities primarily includes
distribution of keywords in right place inserting external links, meta tags
description for it adding a customize URL to your content and also images. So,
all these are present on the web page and optimizing it in a better way will
eventually drive more traffic into your web page or website. Now keyword
distribution should be done at the right place by this if I mean to say that if
you’re going to be writing a blog on SEO you need to know where to include the
word SEO in the entire blog. If you’re going to be using SEO or the first part
of the sentence on every other line is going to be making it very awkward. So,
keyword distribution plays a vital role in generating more traffic or many
leads to your website inserting external links you need not provide links to
other blogs or other external resources. You can either links your company’s
blogs or articles or also can link something which is more relevant to it, even
if you think external source is giving more enlightenment or giving more
opportunity to learn about the some other factor that you’ve mentioned you can
always put a link to it. Links plays an important role, if I going to be
writing an entire blog about digital marketing you need more facts more
resources and also more stats for stacks and facts you can either refer to the
people or companies which are mainly into digital marketing. So, this is how
links plays important role…
Now talking about meta tags, Description meta
tags are something that is present below your topic on the search engine pages.
Now talking about adding URL to your content,
your content adding a different URL is definitely going to be working for you
because the domain’s going to be your company’s name that is ours is going to
be seo2021.co and followed by which we are going to be adding the keyword also
in the URL right. So, customize URL is going to help to get better view to your
article and images. Images should have all tags and also it should contain your
keyword. Make sure that your keyword in such a way that it would help users to
find it away easily and what you’re going to be discussing about so this was
about On-page Optimization or On-page SEO.
Off-page SEO is also required to increase
traffic to your website, but it mainly focuses on external ranking mediums like
backlinks, internal linking and many more. This is most widely referred to as
the activities that are performed on the web page. After it goes live on the
internet link building, brand promotion are all the part of this Off-page
optimization or Off-page SEO. In addition to this Off-page SEO are also
commenting on a post sharing, liking and building the engagement. Brand
promotion is always required because branding is something that you should work
for from the scratch, even if you have SEO even if you don’t have SEO it doesn’t
matter but branding yourself in front of the social world or social media is
very important this can be done using Off-page SEO. There’s not going to be
dealing with anything that is present on the page but everything that is taking
care of after it posted online after you finish writing your article or anything
regarding a content marketing you’ll have to link your force to another right.
Now if I say written a blog on Digital
Marketing, I can uses these waters Digital Marketing linked to another blog
where I can just refer to just writing the Digital Marketing, but not writing
the entire definition of it and not giving the exact proper explanation to what
is Digital Marketing? I can just mention or put up a link to what is Digital
Marketing and then you’re there. So, this is exactly how Off-page SEO works
backlinking and internal linking plays an important role in Off-page SEO.
Technical SEO is often related to the part
where there is no content, So what thus supposed to mean SEO is basically
having the content and optimizing it right so what exactly technical SEO does
here it means that you’ll have strategies that improve the website back in
structure, Also as the name suggests it handle the technical parameters that
affects the visibility of your website on the search engine results pages. So,
what exactly this means like I mentioned its take care of all the backend
activities and you’ll have to make strategies to improve the backend of your
post. So, when I say technical parameters we can talk about HTML CSS, HTML CSS
java script now traditionally the phrase technical SEO refers to optimizing
your site for crawling and indexing. So, we see what our crawling but it can
also include any technical process meant to improve search visibility.
Technical SEO is a broad and exciting field covering everything from sitemaps,
metatags, java script, indexing, keyword research and many more it is called
technical because it has nothing to do with the actual content of the website
or the website promotion. The main goal of the technical SEO is to optimize the
infrastructure of a website. So, this was about the SEO and about the
techniques used in the SEO.
How Does Search Engine Works?
Search engine basically used for a better generation of results that you can look up to. Knowing the working of search engines is definitely going to be useful for better end results. So, let see how these search engines work technically speaking search engines have this primary function that is crawling, indexing and ranking. So, lets learn about them in details.
Crawling – This process is called as spiders
or web crawlers. It automatically browses the web and stores information
regarding the webpages you visit it, It can also be term as a Google Bot, They
help and finding new updated content online. So, this starts out by fetching
the web pages that you had looked for and then follows the link on web pages to
find new URL’s. the following the trace of links the crawlers will find new
content and add it to their index this is called caffeine. A huge database of
previously search URL’s that can later be retrieved when you are seeking
information about the content on a particular URL. To be honest search engines
works by crawling hundreds of billions of pages using their own web browsers.
So, these web crawlers are commonly called as Search engine BOTS or Spiders. A
search engines navigates the web by downloading web pages and following links
on these pages to discover new pages that have been made available trawling is
a very process So this image shows you how exactly this works most search engines
build on index based on crawling which is the process through which the search
engines like Google, Yahoo and Pinch find the new way to index mechanism known
as BOTS or Spiders crawl the new web using new pages. So, these BOTS typically
starts with a lists websites URL determined from previous crawls when they
detects new links on these pages through tags like HREF SRC they add those to
the list of sites to index then the search engine use their algorithms to
provide you with a ranked list from their index of what pages you should be
most interested in based on the query that you’ve provided then the engine will
return a list of results that are ranked using the specific algorithm on Google
other elements like personalized and universal results may also changed your
page ranking. So, in this personalized results search engine utilizes
additional information it knowns about the users to return results at a catered
to their interest directly the universal search results combined Video, Images
and Google News to create a bigger picture result which may mean a So greater
competition from other websites for the same keywords.
Indexing – Once the spider has crawled
through your page a copy of it is stored on to a data center these data centers
are massive repository which has all copies of the web pages that were crawled
that pages can be easily done by search engines and it is done in a better way
by adding a data structure coil and index. It can also be defined as a
repository of web pages that are collectively called an index. This concept is
very simple if your web site is not on their index it will not appear for any
of the searches it is also true that if you have more pages in the search
engine index the more are your chances to appear on the searches results. We
are talking about the algorithms which is used there’s a huge collection of web
page copies of which are being constantly updated and organized So that you can
quickly find what you’re looking for but you need means by which you can be
ranked in order of relevance to your search term this is were the algorithm
comes into play the algorithm is very complex and the equation is very
calculates a value for any given site in relation to the search term or your
keyword. We don’t actually know how the algorithm is but the search engine tend
to keep this a closely guarded secret from competitors and from people who
looking to game the search engine and gain to the top spots that said enough
about the algorithms has been working out to let SEO advertise website owners
to how the improve their sites and also move up top the lists in the ranking.
Search engines don’t actually stored all the information found in the page in
their index but they keep things like when it was created, updated, title
description of the page, type of the content, keyword, incoming and outgoing
links and many more these are all done by using the algorithms. So, Google
likes to describe their index in the form of something called back of a book or
really really weak book. So, why do you need indexing in this process?, why
exactly indexing is required? so why should you care for having an index? So,
it is very simple like I mentioned if your website is not in their index it
will not appear for any of the searches. This also implies that the more pages
you have in the search engine in the Texas the more are the chances of you
appearing on the search results when someone types a query or a something it
also notice that it is going to appear in the search engine results which means
that in any position wants necessarily on the top pages alright. So, this was
about indexing.
Ranking – It plays a major role in optimizing
your website as well So it is a process in which the search engine will pick
highly relevant content and display it on the highest position on the SERP.
These are nothing part of the content you create that is handpicked by the
search engines for better optimize results for a particular keyword. You can
also say that the higher the website is rank the more relevant the search
engines thinks that it’s a solution to a query. Also talking about ranking, the
page rank is one of the best algorithm for improving web search results. It is
also considered as one of the ways to measure the importance of website and
also in addition to this the website and the content that are present on the
first page of the search engine are those which thinks page rank is the best
like I mentioned in indexing if your website is not on their index it will not
appear for any of the searches in a same ranking is based on page rank.
Tactics And Methods
You should follow few techniques that you
should help you in better traffic generation and lead generation. So, here are
a few tactics art will help you rank your content on the top of the search
engine pages. So, want to be a leader in analyzing and optimizing your content
to rank in the first page here are few tips from my side.
Good user experience – So people landing on
your website would often be looking for smooth interface and you should be able
to provide them with this with ease this is because google only pics those
websites which puts up relevant and quality results or quality content. So, for
Google to include your website for unique content you should have a good UI and
justify a query setup solution to the query that I put up and according to a
recent survey it was also stated that the content that you create should be
useful, usable, desirable, findable, valuable, accessible and credible. So,
these are some important factors that is required to help have a better user
experience.
Content creation – There’s also a scene that
longer the content hire is going to be the ranking this is the actual truth. It
has worked in my case longer the content heir is going to be the ranking off
it. Say there are videos which go beyond Levinas and also is closed to five to
four hour straight right. So, this content have better chances of ranking
because you will be learning everything from scratch. You don’t have to sit and
watch every other video that are put up which has bits of content in it like if
the videos up to 5 to 10 minutes you’ll have information which is straight
forward to it. You will not be revolving around the topics that is associated
with it. So, longer the content higher is going to be the ranking. The content
that you create has a major impact on your website’s ranking. A recent study
that is says that longer the content the higher the likelihood of it’s ranking
at the top of the SERP. So, yeah this is exactly how contemplate is a major
role in SEO organic traffic is way better than generating traffic via PH search
or social media platforms. So, organize your bussness goals in such a way that
it does not hinder your company’s growth. Talking about how much you will spends
up on advertising rather that getting your organic traffic thing done the
average bussness venture spends up to one percent of its total revenue only on
advertising. So, if your bussness makes up to $1,00,000 /year you might have to
spend close to ten thousand dollars only on advertising. So, think of the
better picture your organic traffic is never ending, organic traffic has no end
or no death. Whereas if you talk about the money factor here it is going to be
affecting you as well as your financial states of your company, I wouldn’t say
the PPC or paid advertising is bad but you should know how to push your content and how to generate leads by them but
the main focus that I would say or that I’ve gone through would be organic
traffic is getting more views more traffic and also it is leading to the lead
generation which is then converted to sales and also gets you good revenue So,
yeah organic traffic and content creation plays an important role.
Keyword Research – Keyword is an important
factor of SEO. SEO is mainly dependent on the Keyword that you get how to
analyze a keyword, how to generate a keyword, how to build your content on that
particular keyword and how to make them rank. So, keyword plays a vital role in
making your content track. Google is evolving and so its algorithms now the
main aim is to understand the intension of the viewers or the prospects. What
do they want there interest the search volume of the particular keyword and to
be more specific watch search results to the keyword will help answer the
queries. Now say for example, the search engine shows the digital marketing has
a search volume of 3 billion per month this is a very huge number and you’ll be
exposed to million’s and you’ll have to target it very heavily. So, creating a
content on a particular keyword or the keyword that you’re going to be using
play’s an important role here.
Content Marketing – Content Marketing be a
hero of creating a good content and delivering it to the right audience.
Content creating is a must but promoting the content and distributing it across
the marketing channels is a task in hand but if your company is in a private
sector say industrial or educational it’s required to have corresponding
articles or videos. Marketing is not just limited to of making our videos and
writing blogs. It is something which is way beyond it you can promote your
products by using social media as your platform you’re good to go platform and
also you can go for email marketing as well so. When you want to promote any of
your product say for example If you are in the private sector and you want to
promote the product that you’ve created on your own.
Content marketing is something that is
related to creating content and promoting it. You’ll have to take the
opportunity of writing more articles and make more videos regarding the
keywords that has been given to you. Even in this case you’ll have to make sure
that you’ll work on the highest search volume keyword, This is definitely going
to make your content ranked among the top 10 articles all the videos on the
SERP.
Now I wouldn’t say you should copy whatever
is written on the first 10 links or the first page of the SERP. You should make
a content which is very unique which has more information, additional
information regarding a particular topic or the keyword. So, this was about the
Content Marketing is one of the technique or a marketing channel which you can
go for to get more views, to get more peoples to know about your brand or your
products.
Create A Lot of Backlinks – Backlinking is
more important to make rank your website on Google lengths are still the number
one factor that are determines the website ranking because without these links
ranking your website would be very hard also links can be earned through high
quality content influential marketing and so on. So, these are considered to be
extremely efficient. So, yeah lot of backlinking is also important. So, this
was about the tactics and the methods you should follows.
How To Optimize Keywords?
Keywords Optimization is very much required,
if you are going to be having a blog or an article follow these steps for
better keyword optimization.
Select your domain and target the most
popular keyword be aware of what domain to be working on and target the most
searched keyword in that field this is going to be helped better content
creation and drive more traffic to your website for that keyword like I
mentioned selection of keyword plays an important role. If you’re going to be
working on programming languages you should know which programming language you
should target. There are so many programming languages in the market which has
high demand and also which has a lot of importance like say Java, Python,
C-sharp and so many others so these are the popular domains in programming
languages and also keywords. So, be aware of what you’re going to be working on
the target most search keyword.
Now once you’re done are doing your homework
about selecting your domain and getting the most popular keyword write
affective content on that keyword by doing your proper research. By adding
appropriate optimize keyword in your website’s content you’ll be able to connect
with your prospects and customers online by doing this you can address your
viewers in a more simplified way. So, creating good content based on the
keyword that has been given to play’s an important role So you’ll just be given
a keyword as like I mentioned java. So, you should know how to build your
content based on that keyword. I would say
· What is java?
· Why it is required?
· How it comes into existence?
· What is it as a programming language?
· What are its major uses?
· What are its loopholes?
And so many other things you should know how
to build your content.
Next one is after you know what your keyword
is after you know what your content to add you should know how to add Title
tags, Content strategy, Links URL and Meta description. So, when you work on
the digital marketing the success of your organization is mainly contributed by
organic traffic which mainly focuses on Researching, Analyzing and many more
and the title of your content is very important. So, make sure that you’re
added targeted keyword in your title, because this is the most important piece
of work on your website both On and Off-page and also try to make sure that you
write a title which catches the user eyes. You shouldn’t say that we learn
about this! We learn about that! You shouldn’t be doing that so yeah. Also add
corresponding links to the topics you feel relevant and have Inbound and
Outbound links that help in better optimizing your keyword, Like I mentioned if
you have a digital marketing blog that is What is Digital Marketing? If I want
to define and specify Digital Marketing in each and every blog So, leave links
and optimizing your content and just going to be neat. It is going to be making
it look good and don’t forget to add relevant Internal Inbound and Outbound links.
Internal linking is something that is related to the articles that is already
present on the website and you’re linking it to this page. Now if I say Python,
python keywords or Python Blogs will have different keywords.
In each of the blog that you’re going to be
writing you can add a keyword which is already present. You can use the keyword
in that blog and also link it to the other blog So, this our internal linking
works always make sure that you are adding the slug part of your article this
is because this should contain your focus keyword. So, this is exactly how you
optimize your keyword hope this is going to be proper help.
Title Optimization
Title play’s an important role if you’re
going to be strategizing your bussness so even before of your clicks on your
link he is going to look at the title right So, how exactly you should design
your title what exactly are title tags. So, loke I mentioned users or the
viewers look for the title even before he clicks on the link that is present on
the google web page So, post title drag more attention a well written title
holds the power to the interest of the reader but there’s all are on the side
to the audience. So, make sure that you create a lively or a good title. Title
tags are important part of the SEO strategy this is because these are unique
short and should have the focus keyword in it, This is also the first thing
that the audience look once they search for a particular query related to your
product, So you need to focus on crafting captivating titles. We have some
rules that how to optimizing your title are as follows…
Watch the length of your title – Do not
displayed oddly guys normally the search engines display only the first 50 to
60 character of the web pages title. So, make sure that you fill in the right
title within the right spot or 50 characters.
· Always use unique titles – Do not try to copy or plagiarize your content or title all the web pages are unique So customized your title accordingly.
· Prioritize Your Keywords - According to the recent researchers to
set that the keywords at the beginning of the title may also have the lot of
impact on the ranking of your page. So prioritize your keywords more stuffing
is also required.
Branding – Branding your product is also important, So its yourself is also important. If you have a well known brand take advantage of it
by adding it at the end of the title.
SEO Tools
Tools are very important if you’re going to
be optimizing your website and also you will be finds a variety of tools
available in the market that’s helps you in one way or the other. The booming
tools are namely Google Analytics, Ahrefs, Moz, SEM rush, Uber suggest and many
more. Lets take a look at the tools we also have MOZ, Google Search Console
Keyword Tool, Google Trends Keywords Research, Woo Rank and so many others. So
lets understand them in details…
Ahrefs – This tool is one of the most popular
Digital Marketing tools that is used for Analytics preparing Backline Analysis,
Audit Report, URL Ranking and many more. Ahrefs tool is also used for our
keyword analysis but a sad news here it is not a free version you have to pay
for it but the features for it but this tool provides very very very good and
also it’s worth paying a buck for it well one of the important tool for SEO and
also talking about Ahrefs it is one of the most recommended SEO tools online.
It is only second to Google when it comes to being the largest website
crawler’s and SEO experts can’t get enough site Aherfs audit features as it is
one of the best SEO analysis tools. Around this tool highlights what part of
your website required improvement to help ensures the best ranking from a
competitive analysis perspective you likely want to use Ahrefs to determine
your competitors, backlinks to use them as a starting point for your own pride.
You can also use these SEO tool to find the most linked to your content within
your circle.
SEM Rush – SEM Rush is one of the best
marketing SEO tools which is use throughout the world. SEM Rush tends to be the
fan favorite in the SEO community and experts love using this tool. As it can
easily access your ranking and changes them as well as also the new ranking
opportunities. One of the most popular features of this tool is the domain vs.
domain analysis allowing you to easily comparing your website to other
competitors. So, if you’re looking for analytics report that’ll help you better
understand your website’s search data traffic or even your competitors you’ll
be able to compare keywords and domains. So on page SEO checker tool allows you
to easily monitor your ranking as well as find some recommendations on how you
can improve your website’s performance. It does your keyword research keeps a
track of your bussness strategy and runs an SEO audit on your blog or article.
The main agenda of this tool is to create the best competitive intelligence
solution for all Digital Marketing spears. SEM Rush is definitely a perfect
match for PPC that is paper click as it allows a ton of keyword research that
helps in Planning, Tracking and Performance of your paid search campaigns. So,
folks this is the one of the best SEO marketing tools which is currently
booming in the market right now.
KW Finder or SEO Keyword Tool – KW finder
helps you in your long tail keywords that have a longer level of competition.
The experts use this SEO tool to find the best keyword that run analysis report
on backlinks and a CRP their rank tracker tool helps you in easily determining
your ranking while tracking your improvement based on one key matrix plus if
this is not enough you’ll get a ton of new keyword ideas to help rank your
website even higher and the best part of the KW Finder is how darn easy it is
to use. But don’t let this fool you into thinking a KW Finder isn’t powerful,
it’s a legit keyword tool that a lot of pros use. The best feature I would say
according to me about this tool would be the link profile strength. This
feature basically tells you how many links you need to rank for that keyword.
So, if you find a keyword that has LPS of 50-plus you know that you need to do
some more serious link building to rank for that term alright. So, this is
exactly how KW Finder works Ok, this was about the most amazing tool that is KW
Finder.
MOZ – This is the SEO software. So, SEO
software MOZ kept popping up as one of the best SEO tools that experts usually
use. Some raved about how MOZ was always up to date despite Google’s regular
algorithm changes and others read about their chat portal because it allowed
them to always use in insightful response to every question asked whether you
are looking for a keyword recommendation or a site troll MOZ is a full service
powerhouse. You can get great insights into how your website is performing but
also you can get information regarding how to improve your website’s
performance. You also have something called as free MOZ ball toolbar which you
can easily download for free and it allows you to see the stores matrix while
browsing any page. This is was founded by the great grand Fishkin and Gallian
music in the year 2004, from then on MOZ is come a long way from just a blog
and online community to a giant in the world of SEO and Digital Marketing. So,
MOZ is actually a software which is also used as a tool. So, the page
optimization feature in MOZ tells you exactly what steps are exactly to improve
the SEO of your every single page of your website MOZ is SEO tool improves the
bussness as it provides bussness transparency. Comparing your website to
competitors on basis of traffic and optimization has never been easy to see
using this tool has been made easy.
Google Search Console – This is offered for
free to everyone with a website but a search Google buy console it let’s you
monitor and report on your website’s present in google SERP. All you need to do
is verify your website by adding some code to your website or going through the
Google Analytics and submit your sitemap for indexing. Although you need a
search console account to appear on Google search results you can control what
gets indexed and also how your website is represented with this account. As an
SEO checker tool a search console can help you understand how Google and its
users view your website and allow you to optimize for better performance in
Google Search Results. So, this was about Google Search Console.
SEO Spider – SEO Spider is an effective web
crawler part of the free version is very limited. Also SEO Spider was
originally created in the year 2010 by the euphemistically named a screaming frog.
One of the most attractive features of the SEO Spider is its ability to perform
a Quick search of friendly URLs. Let’s see your best practices dictate that the
search engines are much more likely to index simple, relevant and human
readable URLs/addresses which are meaningless strings of characters. SEO
characters can also troll your site to check for broken pages as well this
saves you the trouble of manually clicking each and every link to rule out the
404 error. So, this is going to be a very good application if you have broken
pages or broken sites in your website. This tool also allows you to check for
pages with missing Title tags, Duplicate meta tags with wrong length and any
other features which is not in line with the SEO practices. There is both free
version and paid version of SEO Spider. So, the free version contains the most
basic features such as Crawling, Redirect but it is limited only to 500 urs.
So, you cannot customize robots and no Google Analytics integration is possible
this makes the lite version of SEO Spiders suitable for small domains. So, the
paid version costs more so and it also has more advanced feature as well as the
support.
Boo Rank – As a top SEO analysis tool Boo
ranked offers free and paid options to track a report and report on your
marketing data. You can plug in your competitors to discover which keyword they
targeting So, that you can overlap with this. Try reporting on how keywords
perform over time to really understand your industry and optimize for users in
the best way possible and the most important thing about Boo rank is
understanding the things your website is lacking from both the technical and
content prospective. As the tool can identify duplicate content downtime and
security issues and guidelines on how to fix them. So, BOO Rank is one of the
top listed analysis tool for SEO.
Google Trends – Google Trends is also one of
the most useful Digital Marketing or SEO tool. So, Google Trends has been
around with us for years and never has been underutilized not only it gives you
the information regarding a keyword but also it offers great insights into
trends about the topic which can be invaluable at the stage of bussness truth.
Search for keywords in any country and receive information around it like Top
queries, Rising queries, Interest over time and Geographical location depending
on the interest of your viewers. If you are not sure which SEO keywords are the
ones for you this is the best SEO tool you can use this tool helps you give you
the insights of a particular keyword and also lets you know that there are not
many blogs or videos regarding that keyword. So, that it can increase the
number of views and also it can increase the traffic to your website. So, these
are the tools which you should consider using if you’re going to be working on
SEO.
Guidelines
The guidelines you should follow to create the better content and also optimize it.
Create content that is extremely relevant to the focus keyword.
Do
not beat around the bush in this case if you’re going to be working on one
content one keyword, you should know how to work your way around it, you should
add relevant topics related to that keyword and then do the stuffing part.
Write a small introduction to the topic.
This
is also called as Meta Description. So, in this don’t forget to add your
keyword so I likes I mentioned a Meta Description also plays an important role
in generating traffic to your website. So, do consider writing a small
introduction to it.
Proper usage of header tags.
Use
the different header for the headings and also the sub topics as well. For
examples if you have topics that is being listed and for the first topic you
have some two to three subtopics under it. So, the first header should be H2
and then the subtopics are present put them in H3 and if those subtopics have
further topics to be discussed put them in H4 and H5 have a proper usages of
header tags.
Add appropriate images.
Don’t
forget to add images because images plays an important role if you’re going to
be making videos and or blogs and also if you’re going to be making PPT’s, if
you’re going to be making presentation to somebody who’s interested in your
product you should know how to add images relevant to the topics. Add all tags
to your images even in this case add your focus keyword here. So, all tags are
included in your blogs if you’re going to be writing blogs regarding a topic
and you want to add an image to it all tags are required in which you need to
have a focus keyword.
Internal linking is a must.
This
is a very important factor which helps in ranking the relevant pages.
Readability is always should be good.
If
you’re writing a blog the readability of blog the blog should be very very good
and the sentence formation should be very simple. It shouldn’t be complicated,
it shouldn’t make the reader think that you’re just adding a few words to make
a sentence that shouldn’t be the case. So, readability should be good you
should be up to date with the topic or the trends and also you should know how
to work your way around in creating your content.
So, these are the few guidelines which are
useful while writing a blog.